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RIFT ––– Digital Brand Guide
Creating a Clean Visual Identity that translates across Mediums
Project Scope
In this project, I created a Brand Identity for RIFT ––– a B2B startup aiming to bring the luxury of same-day shipping to retailers across the world through RIFT's pool of drivers.
Goals
Logo Design:
Brand Identity:
Brand Guide:
Create a Logo that both literally and aesthetically represents RIFT
Create an Identity for RIFT using Color Palettes, Typography, and other Visual Assets
Create a Reference Guide for RIFT to use for various applications
Wordmark
Full Lockup
Mock Commercial – Mobile
Brand Guide
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